As a brand owner, you’ve just had some success and now you’re thinking bigger about your growth plans. But did you know that your swimwear manufacturer can help scale your swimwear business?
Before we look at the key ways your manufacturer can help you grow, it’s important to understand the scale of the market you’re working in.
Trying to increase your production without expanding your market reach is counterproductive.
It’s critical to conduct market research to identify new opportunities and customer segments.
According to industry reports, the global swimwear market is expected to reach a whopping $29.1 billion by 2025.
With rising consumer awareness about recycled swimwear fabrics and diverse designs, swimwear is now constantly in year-round demand.
One of the best ways to grow your swimwear business is by ensuring your supply chain and logistics are robust enough to support international operations.
Your manufacturer plays a major role in helping you expand your business from inside the supply chain.
From sourcing the best swim fabrics (think recycled, chlorine-resistant, UPF50+ rated) to creating eye-catching prints, the right swimwear factory can elevate your collection.
And this is why your growth plans should always include your swimwear manufacturer in the discussion.
In this article, we’ll explore a few of the ways your swimwear manufacturer can help scale your swimwear business.
1. Custom Design Services
Collaborating with experienced swimwear manufacturers like CM Garmindo allows you to tap into their design expertise.
For brand owners with a keen eye for unique silhouettes, it’s best to work with a factory that has an in-house swimwear design team.
By working with a Technical Fashion Designer at your factory, you can get the perfect cut and perfect fitting swimwear exactly as you envisioned. Plus, they know their fabrics.
Your manufacturer’s flexibility in design ensures that your swimwear collections remain agile and responsive to market trends.
2. Private Label Services
Although custom styles add an element of exclusivity to your brand, it’s much faster and easier to leverage your factory’s own designs.
Private Label manufacturing is when your factory has catalogues of predesigned swimwear, and you can customise them to your brand.
This enables a quicker turnaround. And with rapidly changing trends, your manufacturer can help you adapt swiftly.
Your factory’s agility allows you to introduce new designs without overthinking. And in DTC retail, delivering products quickly is key to your business growth.
3. Fabric Selection & Printing
Your swimwear manufacturer should have extensive knowledge of high-quality swim fabrics. Consider properties such as elasticity, colorfastness, hand-feel, and comfort.
At CM Garmindo, our supply chain team are constantly sourcing the best swim fabrics from around the world. Recycled swimwear fabrics made of Econyl® and Repreve® top our list of most popular swimwear fabrics.
Although pre-printed fabrics in the swimwear sector tend to be low quality, your manufacturer should have in-house digital printing capabilities so you can have your own custom prints.
Check out one of our superb digitally printed bikini sets made from recycled fabric.
4. Quality Assurance
Your customers care about quality. And your swimwear manufacturer should be able to give you assurances to prove their quality meets industry standards.
Your factory’s internal quality control departments need to always conduct rigorous tests for colourfastness, elasticity and shape retention, durability, stitching, measurement accuracy, and more.
At CM Garmindo, we work with one of the world’s largest quality assurance auditors called Intertek. They test all of our garments and we have 100% success to-date.
It can be said that, well-made swimwear builds brand loyalty. Obviously, this is true.
5. Scalability and Efficiency
Scaling your swimwear business requires strict adherence to seamless production processes, because efficiency matters.
Your manufacturer should always be optimising production lines, reducing lead times, and managing supply chain inventory efficiently.
The most efficient swimwear manufacturers like CM Garmindo use lean manufacturing principles to minimize waste and maximize efficiency.
This streamlines production, allowing you to meet demand spikes without delays.
Efficient inventory management prevents overstocking or stockouts. Your manufacturer needs to help you strike a balance between minimizing costs and ensuring timely deliveries.
6. Cost Optimization
It’s all about economies of scale.
It’s our job as a leading swimwear manufacturer to negotiate better prices for fabrics and hardware components to help you cut costs for your business.
Clothing manufacturers buy materials in bulk so we can secure lower prices from suppliers. When we pass these savings to you, this cost advantage directly impacts your profit margins.
Additionally, the beauty of outsourcing your production means you’re eliminating the need for large-scale infrastructure and labour costs. You pay for what you need; when you need it.
And this leaves you free to focus on your business marketing, branding, and expanding your customer base.
Final Thoughts
As an integral business partner for your brand, your swimwear manufacturer can help scale your swimwear business.
Their expertise, efficiency, and commitment to quality will propel your brand forward into growth.
Is there anything else you can think of to add?
If you’re still looking for a premium quality swimwear manufacturer, who’s known for excellent collaboration with fashion brands, you’ve come to the right place.
Due to our superb communication and ethics standards, CM Garmindo is known as one of the top premium quality swimwear manufacturers in the region.
If you’d like to ask questions, getting in touch with us is super easy. Visit our website to drop us a message in any of the contact forms.
