How to Create a Customer Profile

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You’re never going to sell to “everyone”.

Before you start trying to sell clothing in fashion B2B or DTC, you need to know who your ideal customers are.

I’m actually talking about the person who’s most likely to buy from your brand.

But how do you know who this person is?

This is where the Custom Profile comes in.

👩‍🏫A Custom Profile is a simple document with sections in it where you put as much detailed information about your ideal customer as possible.

The main types of information you need to gather are:




💝Personified Characteristics

Keep it simple but concise. The more you know about the inner workings of your ideal customer’s persona and potential buying habits, the easier it will be for you to sell to them.


We’ve also made our basic Customer Profile Template available just for you.

Download your FREE TEMPLATE here:…


📺 Keep on watching the other videos we’ve posted to get an insider’s peek into the world of clothing design and manufacturing.

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